Vendor Scanning
Seamless Data Capture for Sponsors and Vendors
Vendor Scanning
With In The Room’s Vendor Scanning feature, your sponsors and vendors can effortlessly capture attendee information by scanning the QR code on their badge. This allows them to gather valuable contact details and marketing consent directly from attendees, streamlining the lead generation process.
- Real-Time Data Capture: Vendors can scan attendee badges on the spot, instantly collecting information such as name, email, phone number, and company details—giving them immediate access to qualified leads for follow-up.
- Post-Event Data Access: For events where attendee focus is critical, a repository of all scanned data can be created and provided to vendors after the event. This ensures that attendees remain focused on the main event offerings while still giving vendors access to valuable information when it’s most convenient.
Benefits:
- Effortless Lead Generation: Vendors and sponsors can easily gather detailed attendee information by simply scanning a QR code.
- Flexible Access: Choose between real-time scanning or post-event data delivery, ensuring your event’s flow is maintained while still maximizing vendor satisfaction.
- Enhanced Engagement: Vendors receive all the data they need to nurture leads and follow up after the event, ensuring they see the value in their sponsorship.
With Vendor Scanning, you can offer your sponsors a powerful tool to capture leads without interrupting the event experience—keeping both your attendees and sponsors happy.
Vendor Scanning – FAQs
1. What is Vendor Scanning?
Vendor Scanning allows sponsors and vendors to scan attendee badges using a QR code, instantly capturing attendee contact information for marketing and follow-up purposes. It simplifies the process of gathering leads and enhances vendor engagement during events.
2. How does Vendor Scanning work?
With Vendor Scanning, vendors simply scan the QR code printed on each attendee’s badge:
- Instant data capture: When the QR code is scanned, the attendee’s contact information (e.g., name, email, phone number, company) is immediately recorded.
- Real-time access: Vendors can access this information during the event to engage with attendees or for post-event follow-up.
3. What information can vendors capture with the scan?
When vendors scan an attendee’s badge, they can capture:
- Name
- Email address
- Phone number
- Company name
- Social media handles (if included) This data allows vendors to create personalized follow-ups and targeted marketing efforts.
4. Can attendees opt out of being scanned by vendors?
Yes, attendees can choose whether to allow their information to be shared with vendors:
- Opt-in consent: During registration, attendees can select if they want to share their contact details with vendors.
- Privacy control: Only attendees who opt-in will have their information available for vendor scanning.
5. How do vendors benefit from scanning attendees?
Vendors benefit from Vendor Scanning by:
- Capturing qualified leads: Instantly collecting contact information from attendees interested in their products or services.
- Streamlining data collection: No need for manual entry or paper forms—scanning simplifies the process and reduces errors.
- Enhancing follow-up: Vendors can immediately access the data for personalized follow-up and marketing, improving their chances of conversion.
6. Can vendors access scanned data after the event?
Yes, vendors can access the scanned data after the event:
- Real-time or post-event access: Vendors can view and download attendee data either during the event or after it concludes, allowing for efficient follow-up and lead management.
- Data repository: If preferred, all scanned data can be stored in a central repository and shared with vendors at the end of the event.
7. How secure is the data collected through Vendor Scanning?
All data collected via Vendor Scanning is securely handled:
- Encrypted data: Attendee information is encrypted to protect sensitive details.
- Privacy compliance: We ensure all data collection complies with relevant privacy laws, and attendees can control what data is shared.
8. Can vendors customize the scanning experience?
Yes! Vendors can customize the scanning process to collect additional information:
- Custom survey questions: Vendors can ask follow-up questions to attendees during the scanning process, allowing them to gather more detailed insights.
- Lead qualification: Vendors can tag or categorize leads based on interactions, helping them prioritize follow-ups.
9. How can Vendor Scanning improve sponsor engagement?
Vendor Scanning enhances sponsor engagement by:
- Providing direct access to leads: Vendors can gather contact information directly from interested attendees, improving the value of their sponsorship.
- Creating targeted follow-ups: With detailed attendee data, sponsors can send personalized follow-up messages, increasing the likelihood of conversions.
- Maximizing event ROI: Scanning enables vendors to easily track and manage leads, helping them maximize their return on investment for the event.
10. Can sponsors use Vendor Scanning for giveaways or promotions?
Yes! Sponsors can leverage Vendor Scanning for interactive promotions:
- Lead capture through giveaways: Vendors can scan attendees entering giveaways, ensuring they capture relevant contact information.
- Targeted promotions: Sponsors can use the data gathered from scanning to send promotional offers or product updates during or after the event.
11. How do vendors access the data collected during the event?
Vendors can access the data in real time:
- Instant data access: As attendees are scanned, their information is stored and available for vendors to view immediately.
- Post-event reporting: After the event, vendors can download or receive a detailed report of all attendees scanned, ensuring they have everything they need for follow-up.
12. Can Vendor Scanning integrate with other event data systems?
Yes, Vendor Scanning integrates seamlessly with other event management systems:
- CRM integration: Collected data can be automatically synced with vendor CRM systems for efficient lead management.
- Event analytics: Scanning data can be combined with other event metrics, like session attendance and engagement, providing a complete view of attendee behavior.
13. How can Vendor Scanning increase event revenue?
Vendor Scanning helps increase event revenue by:
- Offering premium lead generation: Sponsors and vendors can capture qualified leads efficiently, increasing the value of their participation.
- Attracting more vendors: A streamlined lead-capturing process makes your event more attractive to vendors, allowing you to charge premium sponsorship rates.
- Increasing attendee engagement: The ability to scan and engage with attendees leads to more meaningful interactions, boosting the overall value of the event for vendors and sponsors.