Upsells & Monetization
Maximize Revenue at Every Touchpoint
At In The Room, we offer more than just event management—we provide opportunities to boost your revenue with integrated Upsell and Monetization features. From tiered upgrades during registration to custom sponsor branding, our solutions are designed to enhance the attendee experience while generating additional income for your event.
1. Customizable Tiered Upsells During Registration
Increase revenue by offering attendees tailored upgrade options during the registration process. Our system allows for fully customizable tiers, such as VIP, Super VIP, or any other levels you wish to offer.
- Personalized Upsell Options: Attendees who have not yet purchased a premium ticket will see all available options for upgrading. For example, a non-VIP attendee may be offered both VIP and Super VIP upgrades, while a VIP attendee would only be shown the Super VIP option. Once a guest reaches the highest tier, the upsell screen is automatically skipped for a streamlined experience.
- Instant Badge and Credential Updates: After an attendee chooses to upgrade, their credentials are immediately updated within the system, and their badge is printed with the correct tier, giving them access to their new perks.
- Seamless In-App Payment: Upgrades are processed directly within the registration app, ensuring a frictionless transaction and making it easy for attendees to enhance their experience on the spot.
Benefits:
- Maximize Revenue: Offer all relevant upgrade tiers to attendees, based on their current ticket level, ensuring the most appropriate upsell options are presented.
- Instant Badge Updates: Credentials and access are updated in real time, so upgraded attendees can enjoy their new status without delays.
- Customizable Tiers: Whether you have two tiers or ten, our system supports as many levels as your event requires, allowing complete flexibility in how you manage upsells.
2. Monetization Through Sponsors and Vendors
Beyond attendee upgrades, we offer powerful tools for generating additional revenue through sponsors and vendors. Our platform integrates seamlessly with your event’s branding and offers premium visibility opportunities for partners.
- Branded Check-In Screens: Offer sponsors a high-visibility moment by showcasing their branding during the check-in process. Custom-designed screens allow attendees to engage with sponsor content as soon as they arrive.
- Real-Time Badge Branding: Sponsor logos can be printed in real time on attendee badges, giving them premium exposure throughout the event. This unique opportunity ensures sponsors remain top of mind for attendees.
- Survey-Based Lead Generation: During registration, include survey questions that allow attendees to opt in to receive information from specific vendors or sponsors. This data can be shared directly with paid sponsors, giving them a list of interested, qualified leads.
- Example: Include questions like “Are you interested in learning more about [Sponsor Name]’s product?” and share those responses with sponsors to help them drive post-event engagement.
Benefits:
- Increased Sponsor Visibility: Sponsors enjoy prominent branding opportunities, from check-in screens to on-badge logos, ensuring consistent exposure throughout the event.
- Lead Generation for Sponsors: Survey-based opt-ins allow sponsors to gather qualified leads, making their investment in your event even more valuable.
- Seamless Integration: Sponsors and vendors can be seamlessly incorporated into the attendee experience, enhancing their presence without disrupting the flow of the event.
Why Choose In The Room for Upsells and Monetization?
- Maximized Revenue: Offer customizable tier upgrades to attendees based on their current status, while giving sponsors high-visibility opportunities to engage attendees.
- Integrated Solutions: Our upsell and monetization tools are fully integrated with the registration process, creating a seamless experience for both event organizers and attendees.
- Sponsor Satisfaction: Provide sponsors with premium branding and lead generation opportunities, increasing their ROI and enhancing the attractiveness of your event for future partnerships.
With In The Room’s Upsell and Monetization Solutions, you can unlock new revenue streams while enhancing the attendee experience. From fully customizable tier upgrades to high-visibility sponsor branding, our platform ensures you get the most out of every aspect of your event.
Upsells and Monetization – FAQs
1. What are Upsells and Monetization in the context of event management?
Upsells and Monetization refer to additional revenue opportunities during the registration and check-in process, such as offering ticket upgrades, VIP experiences, or sponsor-driven engagements. Our platform allows event organizers to easily promote and sell these options to attendees in real time, maximizing event revenue.
2. How does the upsell process work during registration?
During the registration process, attendees are presented with targeted upgrade options:
- Dynamic offers: Based on their ticket type (e.g., General Admission), attendees will see available upgrades, such as VIP or premium access.
- Seamless purchase experience: Attendees can purchase upgrades directly in the app, and their badge and access permissions are automatically updated in real time.
3. Can upsells be customized for different ticket tiers?
Yes! Upsell options are fully customizable based on the attendee’s current ticket:
- Non-VIP attendees: Will see all available upgrade options (e.g., VIP, Super VIP).
- VIP attendees: Will only see upgrades that apply to them, such as a Super VIP package, ensuring they aren’t shown options they’ve already purchased.
- Flexible tiers: You can set up as many ticket tiers and upgrade paths as needed to match your event’s structure.
4. What types of upsells can I offer to attendees?
You can offer a wide range of upsells to attendees, including:
- VIP or premium access: Offer exclusive access to special sessions, lounges, or meet-and-greets.
- Workshop or session upgrades: Give attendees the option to access additional workshops or breakout sessions for an added fee.
- Merchandise or experiences: Sell event merchandise, meal packages, or other special experiences directly through the platform.
5. How does in-app monetization work during check-in?
Our platform supports in-app monetization during the check-in process:
- Dynamic offers: Attendees who haven’t yet purchased certain upgrades (e.g., VIP) will be shown relevant options during check-in, allowing them to purchase on the spot.
- Instant badge updates: Once the purchase is completed, their badge is automatically updated with the new access level, and they receive the corresponding privileges.
- Streamlined payment: Payments are processed securely and instantly, making it easy for attendees to upgrade their experience.
6. How does the system ensure attendees aren’t shown redundant offers?
Our platform dynamically adjusts the upsell offers:
- Tailored options: Attendees are only shown upgrade options that apply to them. For example, a VIP ticket holder won’t see a VIP upgrade—they’ll only see Super VIP or similar higher-tier options.
- Efficient upsell process: This ensures attendees are not overwhelmed with irrelevant options and keeps the user experience smooth and targeted.
7. How can sponsors benefit from the monetization features?
Sponsors can benefit through sponsor-driven monetization options:
- Brand exposure: Display sponsor logos during the check-in process or on attendee badges, offering high visibility.
- Custom branding: Sponsors can customize parts of the registration or check-in process to include branded content, offers, or promotions.
- Targeted sponsor questions: During registration or check-in, attendees can be prompted with survey questions that gather valuable insights for sponsors, creating a potential lead generation tool.
8. Can I offer upsells for specific event sessions?
Yes! You can offer session-specific upsells:
- Exclusive access: Provide attendees with the option to purchase entry into special sessions or workshops that are not included in their base ticket.
- Real-time upgrades: Attendees can upgrade their session access at any point, and their badges will reflect the updated permissions instantly.
9. How does upselling improve the attendee experience?
Upselling can enhance the attendee experience by:
- Providing tailored offers: Attendees are given opportunities to upgrade their experience based on their preferences or interests.
- Enhancing event engagement: With access to premium sessions, exclusive meet-and-greets, or other special events, attendees feel more connected and valued.
- Creating personalized experiences: Attendees can customize their event experience to suit their needs and budget.
10. How does the platform help generate additional revenue through monetization?
Our platform is designed to maximize event revenue through multiple monetization strategies:
- Dynamic upsells: Offering upgrades during registration and check-in allows for real-time, easy revenue generation.
- Sponsor branding: By offering sponsors a chance to brand key touchpoints (like badges or check-in screens), you can charge premium sponsorship rates.
- Data-driven upsells: Using real-time attendee data, you can send targeted messages promoting upgrades or additional offers to attendees who haven’t yet purchased.
11. Can survey data be used for monetization?
Yes! Survey data collected during registration can be leveraged to:
- Create sponsor opportunities: Attendees can opt in to receive more information from sponsors based on their survey responses.
- Generate leads: Survey data can be provided to sponsors to help them identify high-quality leads, further increasing your sponsorship value.
12. How secure is the payment process for upsells?
The payment process is fully secure:
- Encrypted transactions: All transactions are encrypted to protect sensitive information.
- Seamless integration: Payments are processed through trusted gateways, ensuring a smooth and safe checkout experience for attendees.
13. How can I track upsell performance during the event?
Our platform provides real-time data and analytics to track upsell performance:
- Monitor purchases: See which upsells are performing well and adjust strategies on the go.
- Measure conversion rates: Track how many attendees are purchasing upgrades and use this data to optimize future upsell opportunities.
- Provide sponsor reports: If sponsors are involved in upsell promotions, you can provide detailed reports showing how their offerings performed.